I’m Nicole Curtright, the creative behind the brand.

Born and raised in Dallas, with Italian roots I have always felt deeply drawn to, I am a lifelong golfer, a dog mom, and a marketing creative by profession. Gioia is a little piece of happiness for me. It is a reflection of how I see the world through rose-colored glasses, grounded in the small details that bring joy.

What began as a creative outlet has evolved into a collection of illustrations and goods designed to feel both playful and elevated. My work draws inspiration from animals, beauty, fashion, lifestyle, and everyday luxuries.

Each piece is created with intention, blending soft, painterly elements with bold color and simple forms. Designed to translate seamlessly across product, from prints and paper goods to textiles and lifestyle accessories, each collection is developed to feel cohesive, collectible, and versatile.

Versatile collections designed to be lived with, gifted, and kept.